Part of the reason for McCloud's trumpeting of the medium, however, may be his broader-reaching focus, while Kunzle tends to focus on more narrow historical or political works designed to produce a more singular response in the viewer because of their purpose as topical propaganda not art. This response it elicits from all readers on a visceral level, however, should not be undervalued. McCloud calls comics "juxtaposed pictorial and other images in deliberate sequences, intended to convey information and/or to produce an aesthetic response in the viewer" (McCloud 9). McCloud agrees with Kunzle that mass production is critical to the genre. The reason that this type of popularity is spurned is because of the fears of mass production of written material. A comic hero can remain the same, yet always seem relevant to the reader's daily life, just like the daily work of a newspaper political cartoonist. This accounts for the durable popularity of the superhero - Superman can fight Nazis during World War II and terrorists today.
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